More than a story

Image campaign for ERNSTER – L’esprit livre. 9 family members / collaborators were asked to share a personal childhood dream or story. A shooting was organised and the stories were animated. The mixture of reality and illustration leaves a lot of space for imagination and the stories cover the world of books very well. Strategy involved social media marketing to widen the target and include also expats and younger people.


Librairie Ernster

It's about the simple things.
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